Hyundai-Kia vs Toyota: Fuel cell price war details

We all wondered where Toyota came up with its price for its hydrogen-powered fuel cell vehicle, which will be released in 2015. $50,000 is a huge sum to pay but that’s what we have come to expect when new technology becomes available. We wonder how Hyundai-Kia feels about this, who are also working on their-own fuel cell car?

Hyundai-Kia is pleased to know that the public is not happy with such a high price tag, and believes that they will have a cheaper alternative — although we have no idea if it will be branded Hyundai or Kia? Tim Stevens from Engadget learned from Autocar the reason why the Toyota version is more expensive.

Byung Ki Ahn, General Manager of the Korean car maker said that their version does not require an onboard compressor, and that its catalysts have much less platinum than the Toyota — and we all know how costly platinum is.

There are two ways of looking at this cost cutting measure — yes it will be much cheaper for the customer, but has the carmaker sacrificed this for efficiency? The only way we will know for sure is when Hyundai-Kia has a working prototype in 20102.

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: [email protected]

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: [email protected]


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