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Huawei takes aim at Apple iPhone Xs with battery life dig

It is officially iPhone XS and XS Max day for iPhone fanatics across the globe. Now we have a rather amusing story to share about how one iPhone competitor could help but take advantage of the current iPhone craze.

Rival smartphone maker Huawei took the opportunity to sieze the moment with a somewhat clever piece of marketing tactics, whilst taking a sly dig at Apple at the same time.

During the intense iPhone Xs and Xs Max queues over in Singapore, Huawei decided to hand out packages to those queuing, offering them a free power bank charger.

Included on the pack were the following guidelines: “You’ll need it. Courtesy of Huawei”

This is obviously a reference to the battery life problems that have plagued many iPhones down the years, while perhaps giving a nod to Huawei’s own P20 Pro flagship smartphone that comes packed with a whopping 4,000mAh battery capacity.

Do you think this is fair game or a little cheeky by Huawei to directly target Apple fans in this way?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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