HP Technology Makeover with Dr. Dre and Rhys Darby

For years now HP has been struggling with its image — so it comes as no surprise that they are now working on a makeover. Hewlett Packard are about to start a new advertising campaign but know that they need something special — enter Dr. Dre and Rhys Darby.

HP is mostly known for it printers — and there lies the problem. The company has a number of products that we do not even know about; this even included a cell phone. The ad campaign will last for eight weeks; in that time the company hopes to have a much better image.

HP will need rapper and producer Dr. Dre and stand-up comedian Rhys Darby to pull out all the stops in the build-up to the release of the HP Windows 7 tablet PC. The ad campaign is called “Lets Do Amazing.” And starts today on the Internet, TV, radio and print. For more details visit WSJ.

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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