Hello Kitty Smart Car: Which Licensed Brand Next?

So you have a small popular car and a famous Japanese fictional character, but who would have thought that the two would come together? Hello Kitty has got together with Smart USA to come up with a limited edition fictional character decal set — men need not apply.

Sanrio, who is celebrating their 50th anniversary thought that it was only right to bring the 35-year-old Hello Kitty brand to the small vehicle — but is this one merchandising branding too far? Hello Kitty has taken over a number of products in its long 35 years existence, such as MP3 Players, Cameras, Speakers, and even Wine.

According to Suzanne Ashe at CNET’s Cartech blog, Sanriowill charge from $550 to $1,700 for these wraps that are applied to the vehicle. You certainly have to be a fan of Hello Kitty to spoil the paint job on your small economical vehicle.

You have to wonder if this is taking branding too far? There could become a time when all your favorite characters, such as Betty Boo, The Simpsons, SpongeBob and others could all appear as a huge decal to put on the outside of a range of Smart cars.

Which licensed brand next?

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb: [email protected]

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

Contact Peter Chubb: [email protected]


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