in

GTA V playful marketing starts

We have been told not to believe any rumors about Grand Theft Auto 5 until the news shows on the official news wire, although Rockstar are contradicting this warning considering their latest marketing of GTA V. There is a new website and Twitter page kicking-off something called the “Epsilon Program“, which a quick Who IS search reveals Take-Two and Rockstar Games are behind this website, so what does American religion and gaming have in common?

Grand Theft Auto V is behind this playful marketing — we have seen viral campaigns for a number of movies and games, and in fact it seems that most new launches start with some fun these days. Don’t believe Rockstar when they say hints towards the impending GTA V release date will only come directly from them, which is clear considering this new website is a silent type of marketing for the next Grand Theft Auto game without a mention on their news wire.

The domain registration shows that Take-Two are behind the new religious website, originally registered 8 years ago, and we can tell it’s for GTA V after a quick look at the testimonials page. The quotes on this page can be seen below and you might notice some hints for GTA V, and the areas these people live in are clearly from the game (San Andreas). You can see the viral website at epsilonprogram.com, although if this isn’t clear enough then when you click any of the links in the navigation you’ll be redirected to the official Rockstar Games domain but the content doesn’t reflect this.

Have a look around this website and let us know what you think about this silent marketing for GTA 5? Do you find this teasing fun, or do you want more direct information from Rockstar in regard to GTA 5? It will be interesting to see what happens throughout the rest of this month and September, especially considering this is the first visible promotion for the next GTA since the trailer many months ago.

At the time of writing there’s nothing official on the release date for GTA 5, and we cannot even point to a launch month, but considering the latest financial results it seems Take-Two need this game more than the fans, which is clear after their recent loss in the millions.

Written by Daniel Chubb

Daniel is the CEO of Dansway Communications LTD and founder of product-reviews.net; a top blog dedicated to breaking tech news, hands-on reviews and delivers real solutions to everyday consumer electronics hang-ups.

Daniel now spends his time keeping an eye on the latest technology and business trends. Also developing other blogs/news sites in the entertainment and business industries.

Contact Daniel Chubb: daniel@product-reviews.net

48
Leave a Reply

avatar
24 Comment threads
24 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
37 Comment authors
RobCarlFergietimNooneisfooledGuest Recent comment authors
newest oldest most voted
Carl
Carl

You guys are morons. Epsilon site was around since 2004 and was used for marketing GTA SA. All the people in the testimonials are minor characters from 1992 San Andreas. It has nothing to do with GTA V.

Romano Bruce
Romano Bruce

drop a few cheeky hints let the fan base pick them up and there you have it the cheapest and best way to advertise. all you keep talkin bout it it spreads and before you know it bang its on the shelves and your all buying it :D. oh and btw voice acting is now all complete.                                                                                      happy… Read more »

AdamT
AdamT

Just right click on the site, click ”view page source” and Rockstar is linked on there, click it and when it opens up the little yellow rockstar logo appears to represent the site.  Just reading through the site you can instantly tell it is for GTA, the wording and dry humour just instantly makes me think of those random adverts on the radio stations in GTA 4 about products etc.  Something else i noticed, which is probably just me thinking too much into it, if you click the ”Give Money” sign. It shows this.   ”Cris Formage Epsilon Cult of America PO… Read more »

Fd
Fd

This is Rockstar’s parody on Scientology.

Proctor1
Proctor1

jezz torrent wasn’t he the lead vocalist in the band love fist in gta vice city??

Officialjarealjuicy
Officialjarealjuicy

WHAT I DONT GET IS IF THEY RELEASE IT IN NOV, OR DEC, WHY WOULD THEY ANNOUNCE A RELEASE DATE 2 OR 3 MONTHS BEFORE IT COMES OUT. SOME GAMES ANNOUNCE A RELEASE DATE 1 OR 2 BEFORE IT COMES OUT???? SOMEONE PLZZ AWNSER?!

BigStew
BigStew

i beleive it will come out on the 10,01,12  sorry for the wrong typing here but dont want to give it away

UnknownWarrior
UnknownWarrior

maybe they trying to say that gta 5 will have the pcs with internet on it linked to real life websites…..

Fergietim714
Fergietim714

There will be NEW information regarding GTA5 this month, I’m counting on it. I’m surprised no one has noticed this yet, look at the last Testimonial, “Cris Formage is a genius. It’s a religion without homework!” – Morgan August, Los Santos, San Andreas. MORGAN AUGUST sounds like More In August. I don’t want to sound like a know it all but it sure sounds like more news is coming sometime in the month of August! Wooohooooo!

findtheturth
findtheturth

November 20, 2012

COUTUREMATT92
COUTUREMATT92

       OCTOBER 26 2012 !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

tddddd
tddddd

this could be a cheat, looks like a similar format to gta 4! ”OR FAX US AT —>1-555-FUN-CULT.<—HERE

Luca Di-Maio

The Epsilon is the 5th letter in the Greek alphabet. See how this comes into play? Epsilon is the 5th letter, 5= GTA 5

PleasepleasepleaseGTA
PleasepleasepleaseGTA

please GTA 5 be a 2012 release. if it is any later than January 2013, i won’t be able to get it 🙁 Aug, Sept, Oct, Nov, Dec (2012) or Jan (2013) release date please

Tuskin
Tuskin

Yeah, this site has existed since 2004, the twitter link HOWEVER was added this month.

Dave
Dave

all the people saying “this was for san andreas” “its been around for ages” “nothing will come from it”

if this website was originaly for san andreas, then think about it? where is gta 5 set? exactly so this website is being used again because it going back to san andreas!”some of it”. think people.

Dave
Dave

right click on the website then click view source. you will find out straight away its from rockstar.

Giggitygiggitygoo
Giggitygiggitygoo

this should dhut the fans up for 2 days. GTA 5 RELEASE DATE NOW!!!… oh, look at that, 2 mins

Joeygetzo
Joeygetzo

i think it seems legit, the casting call for gta 5 did have a character that was like apart of a cult, and if they are tweeting and stuff, seems likely its a marketing scheme.

Fluffy
Fluffy

This isn’t for GTA V… This websites been around for ages already! It was originally a teaser for GTA San Andreas (which came out in 2004)

SOOOOOOOOconfused
SOOOOOOOOconfused

i want more direct information and…WTF did i read?!… i mean… WHAT?!… i am not sure if i know what the f*ck that was…… ?!?!?!?!?!?!?!

Nelson
Nelson

Damn…For people saying this isn’t marketing though I is o.o …Go to the website and go to contact us, their last tweet was today.

Cyimking13
Cyimking13

Maybe this is a website for GTA 5 (like you can get on the internet on a pc in GTA 5 like GTA 4 …). Hopefully you can travel to liberty city , and other cities. 

Kappler1216
Kappler1216

This website is a tie in for gta san andreas.

PSN down in US to continue ‘best gaming experience’

HTC Rezound Android 4.0 ICS update saga over