Google has been creating a huge amount of buzz (no pun indented) when it comes to their latest social networking venture. Now like all similar services it is not just designed for personal use, it is also a great way for brand awareness. However, you should be warned that you should procrastinate when it comes to creating Google+ profiles for business.
The reason why you should put off doing this for now is due to the fact that Google is working on a new Google+ experience that is being designed solely for business users, which will be of a much greater benefit to brands. This is a different approach to Facebook, and could be another feature that could help Google make strides in a market that it is so desperate to conquer.
You will see in the video that we have embedded for you below that Christian Oestlien from the Google+ team explains that there are some exciting new features coming just for business users. Some of these will include integration to other Google services, such as AdWords and Analytics. This shows that Google is serious about this latest project, and proves to us that we were right all along when we used to say, “If Google wanted to dominate the social media market they would, but have only just been playing around.” Well that is until now.
Let’s just remind you again, Coca-Cola, Pepsi, GM, Burger King etc do not create your Google+ profile just yet, just postpone it for a little while. We cannot say for certain how long you will have to wait for Google to go live with the business side of this new social media service, but we will keep you fully informed of the progress.
Mashable points out that they have already registered their own Google+ profile, as well as Ford. However, it is not all bad news, as we expect Google to experiment with the likes of Mashable with some of the new business features, as they are in the top ten when it comes to the most popular Google+ users.
Ben Parr seems a little perplexed, as Google must have known that they were going to offer two different Google+ services for personal and business, so should have informed brands that they should procrastinate. It was inevitable that Mashable and the likes were going to sign up to the new service, as the more social awareness the better — a little warning would have gone a long way.