in

Google Officially Acquire Mobile Advertising Company Admob

Google have finally got their finding fingers on mobile ad company Admob, after the company was bought by Google at the tail end of last year for $750 million, although it didn’t come without setbacks.

The deal was originally put on hold after the federal government were concerned that the acquisition would give the search giant too much of a Monopoly in the mobile advertising market. But after the tug of war ended between Google and Apple for the purchase of Admob, Apple decided to launch it’s own brand called the iAd on iPhone OS 4.0, which could be the ideal competitor for Google’s new acquisition.

The Federal Trade Commission agreed that Google no longer could hold too much power in the market, and decided to let it go with Google very hasty on wrapping up the deal.

Google Blog reveals that even with the popularization of apps on smartphones and phones, mobile search is still an important part of their ambitions as a company. Mobile search volumes have increased fivefold over a two year period, and continues to grow.

Source: IntoMobile via Google Blog

*Identifying Monetised Links - outgoing links that we monetise are marked with an '*' symbol.

Written by Jamie Pert

Jamie has a background in computer repairs and maintenance along with network administration, he now enjoys utilizing the benefits of new technologies and enjoys writing about anything that brings new technology to the world.

He began writing for Product Reviews in mid 2009 and has since expanded his knowledge across a wide-base of devices, he is looking to get more hands-on experience with new devices to gain a better understanding of the latest and greatest technologies.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Loading…

Nokia N8: Symbian^3 OS Shown In Video Demo (Part 1 of 3) – Unimpressive

Facebook SDK Now Available For Android OS