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Google Maps Navigation forces Vodafone’s Wayfinder closure

We recently wrote an article on how Google Earth Maps and Nokia Ovi Maps are fighting it out with each other over their free map software — but we forgot to mention the casualties bought on by this. Vodafone has had to close the doors on Wayfinder — which they paid $30 million for.

No one could understand why a cell phone carrier would want to purchase a mapmaker, we know that it is a lucrative market — but one that is dominated by Google and Nokia. Vodafone should have seen the effects that Google and Ovi Maps were having on TomTom and Garmin share prices.

Engadget had the chance to speak to Vodafone’s Anna Cloke about why the company had to close Wayfinder, “We could not charge for something that others gave away for free.” You have to admit — that was a funny response.

Engadget fears that this will not be the last casualty — many more will follow.

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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