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Google: Android Market performance a disappointment

Apple has recently celebrated ten billion downloads on its hugely popular App Store. Google meanwhile which has its Android Marketplace, are said to be a little disappointed with its performance so far.

According to an article over at TGDaily despite there being a good number of applications available on the store, many developers find it hard to make a commercially successful app for Android. Eric Chu who is the platform manager for Android, was recently at the Inside Social Apps conference in San Francisco where he allegedly said, Google are “not happy” with the lack of progress.

Some developers prefer the Apple App Store as there is no worry of certain applications not working on some devices, and it’s easier to advertise an app for iPhone compared to an Android one. Another problem is the lack of ‘carrier billing’, this means customers download an app and get billed via their phone bill, and in-app purchases are not available.

Eric Chu has admitted that Google were working hard to solve these issues though, and with Android being the most popular smartphone platform in the US, Google just has to fine tune managing it. Computer World are reporting that the Android Marketplace is due to get some more competition, as in readiness for its own Android App store Amazon has launched a beta portal so developers can submit applications.

I use the Android Marketplace for my phone but personally prefer the look and feel of the App Store. What do you think of the Android Marketplace? How can it be improved?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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