Former VW and Ford Executive off to Fiat North America

Former Volkswagen (VW) and Ford executive, Laura Soave has been assigned the task of reintroducing Fiat to North America. Soave did a great job with the 50th Anniversary Barbie New Beetle, so the Chrysler Group saw this as a great opportunity for to take on the 37-year old.

We have to remember that Soave has done much more than building up hype for the limited edition Beetle — she was the VW head of advertising and communications and held down a number of positions at Ford Motor Co.

Laura Soave’s first job will be the introduction of the Fiat 500 in the US, if she has as much success as she did with the Beetle — then Chrysler would have made a great move. We are not going to lie to you and say that this will be easy for her, the Fiat brand is not that known in North America — so will take some persuading to get the brand awareness out there. For the full press release visit Autoblog

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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