We have known for a while now that the Ford Ranger production was to end, but now it has been made official and it seems as though it is being killed off by the F-150. The Blue Oval has had to make a tough decision, but they knew that this model was slowly dying and was unable to keep the program running.
The Ford Ranger first hit the streets in 1982 and over that time has not changed that much in appearance. In its 29 years lifetime 7 million trucks have been sold, and the final one will roll of the assembly line on December 22, 2011. That will be a sad day for those who have been building them, as we all know that these workers have a love for the vehicles that they make.
However, these workers will have other things on their minds, as USA Today reports that the Twin Cities assembly plant is set to shut its doors, we have yet to learn how many jobs will be lost. This is a huge blow for Ford, as this will surly have an affect on stock, as investors will be a little jumpy.
The Ranger is a smaller version of the F-150, which as we know has been the best selling truck for a number of consecutive years. Fuel-efficiency has always been the Ranger’s strong point, as it was much greener than the bigger F-150. However, that was not enough to save this wounded animal.
There were hopes that Ford would replace the Ranger with a newer better model, but the Detroit auto company has said that they will focus their effort on their new 3.7-liter V-6 F-150 instead — it seems that American drivers do not want to give up their earth destroying vehicles just yet.
We knew that Ford had been working on a new Ranger, and now that this will not be made there are suggestions that this will actually become the new F-150. Now it is nice that Ford is still trying their best to increase fuel-efficiency in their trucks, but it is sad that they have to rob us of a new Ranger.
Is it I or is this just Ford cannibalizing another model just to keep the F-150 alive? However, one cannot blame Ford, as the F-150 has been a cash-cow for years, so they need to do what it takes to keep the world’s best selling truck relevant.
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