The UK has now seen its first Google retail store, although it is inside a PC World. The Chromezone is in the Tottenham Court Road PC World store in London, there is also one planned to open on October 7, 2011 at the Lakeside Shopping Centre in Essex. For those who visit one if these stores it is the perfect way to get your hands on a Chromebook and test one out for yourself.
Sales of laptops are 80 percent in-store when compared to online, so makes sense to open a store to see the new Google running device. The reason for this must be down to consumers wanting to see if the laptop is too bulky or thin and slick? This is a huge test for Google, one that they hope pays off — will it be a huge success?
Offering this service to consumers is so important for Chromebook, as they do not know what to expect from the new device. At least they can get to understand how the new operating system works and get some much needed advice, due to it being different to what you are used to.
Interest has not been that great all the time that consumers could not get a feel for the Samsung made Chromebook, but we now expect sales to start increasing. What better way to do this than putting a store in one of the busiest shopping locations in the UK — especially now that we are approaching the busy shopping season.
Google is expected to follow Apple’s lead and begin to open up their own stores, although this is just what Microsoft has done, and success has not been that great — well not when you compare it to Apple anyway.