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eReader price war as Asda undercuts the Kindle, free books as well

This Christmas will see more people join the eReader platform as the market grows bigger all the time. There are a growing number of devices available to consumers now, and an eReader price war is underway as Asda undercuts the Kindle with free books as well.

The technology is ideal for users of all ages to enjoy while reading their favorite books. Apples iPad and the Amazon Kindle are probably the biggest players in the market, but there are plenty of alternatives available. According to IT Portal supermarket giant Asda is set to offer the Kobo Wi-Fi eReader for only £67.

This compares to the £87 that will get you the Amazon Kindle and comes only a few weeks after rival retailer WHSmith announced plans to sell a Kobo eReader. The Asda device will be available in-store and online from this Friday, but there is a good chance it will sell out really quick. The device is only 10mm in thickness and comes with 100 classic titles preloaded as well.

The retailer is also going to offer customers the Touch version of the Kobo eReader for £107. It is being reported that book retailer Waterstones is also getting in on the eReader market as well. The Kobo doesn’t have such a large library of titles available though, and it is unlikely they will be cheaper than Amazon’s offerings.

Prices for the titles have remained surprisingly high and are normally set by the publishers, and can even cost up to £11.99 in eBook format. Will you be buying someone an eReader this Christmas?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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