If you thought ITV’s blunder during the FA Cup tie between Liverpool and Everton was pretty bad, wait until you hear this. The UK broadcaster cut to an advert during the opening few minutes of England’s game with USA at the World Cup, meaning that millions missed the first goal by Steven Gerrard.
As reported from Telegraph, the incident only happened on ITV’s HD channel, meaning that viewers watching the normal SD channel were unaffected. ITV has blamed the error on a technical glitch, the same apparent glitch which caused the problem during the FA Cup game.
It is thought that the broadcaster rely on automated times for their adverts, and an overrun during the build-up to the game caused the advert to come on during the match itself.
Obviously, it is a major error for the company – and a mistake which fans will never forget. Who knows what the repercussions will be for ITV.
Did you miss the goal on TV? Let us know your thoughts on this.
*Identifying Monetised Links - outgoing links that we monetise are marked with an '*' symbol.