The 2010 World Cup has been very different to the previous football event four years ago — that’s because social media marketing now plays a much bigger role. Scott Moir from IRBTRAX has written an interesting article on Jazzou News — where he thought that this would be the ideal opportunity to look at England and Slovenia’s strategies in Social Media marketing.
Moir begins by looking back at previous England games — such as the one with USA; this was the game that started the social media frenzy off. It is no secret that football or soccer as it is known in the states is not a big sport. However, it was this game and the added benefit of the social media aspects of this year’s World Cup that has now made the game far bigger in the U.S than it was before the event started.
Moir was first asked to try and compare England and Algeria, but he had to decline, as he did not have enough information to go on. However, he has now had the time needed to gather the data needed ahead of the England vs. Slovenia game.
The analysis is not that shocking really considering football was invented in England. The Facebook page for the England squad has more than 358,000 fans compared to 39,000 for the Slovenia team.
Mior explains that the Internet population of the UK is around 36 million users; his simple conversion states that one in one hundred Internet users in the Untied Kingdom have joined this Facebook fan page. Now compare that to the Internet population of Slovenia — 1.2 million, meaning that three in one hundred have signed up to be fans.
The England wall on Facebook is very active; this is not the case with Slovenia. For a complete breakdown of the social media marketing strategy analysis visit Jazzou News, this is yet another insightful look at how social media has changed marketing strategies.