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EMI reveals new Now! That’s What I Call Music game for Nintendo Wii

If you thought that there were already enough music video games available for the Nintendo Wii console, I’m afraid you’d be mistaken. We’ve already brought you news about the announcement of the Just Dance 3 game and the upcoming Black Eyed Peas Experience, and now we have discovered that EMI has recently announced that it’s turning its popular Now! That’s What I Call Music franchise into a video game.

According to a recent article by Michael French over on the website, the multinational music company has recently signed new publisher Tubby Games to turn its popular music compilations into Nintendo Wii games. The very first dancing and singing title will be released this November, and will join other music video games such as Just Dance, Michael Jackson: The Experience, Just Dance and We Sing.

The 2011 game won’t be the only title in the series either, as EMI — who has apparently been keen to branch into music video games for quite some time — has several Now! games planned. The publisher Tubby Games is led by the team that originally worked on 2004’s PSOne and PS2 dancing hit Dance:UK. Key executives include MD Tracy Johnson, strategic director Neil Meredith and developer Broadsword.

When speaking to MCV about the upcoming title, Neil Meredith said that they have the right license, the right developer and the right tracks. The game itself is being aimed at the Nintendo Wii’s family audience, and will include ten songs each for both singing and dancing. The first game in the series will include recent hits from artists such as Tinie Tempah, Dizzee Rascal, JLS, Rihanna, Example and Jessie J.

The game will also feature 5 bespoke hip-hop dance tracks. Although we know the names of some of the artists included in the first release, we don’t know which of their songs will be included. The latest move from EMI will of course be watched closely by other firms such as Nordic Games and Ubisoft, as their titles (We Sing series and Just Dance series) and spin-offs have redefined Nintendo Wii music games.

MCV research recently showed that more than one million dance-related games are sold worldwide every month. Meredith went on to say that Now! is an evergreen title that will hold in the charts over time. The publisher has had a postitive reaction from retailers already, and has high expectations of the Now! title across Europe and the UK. What are your thoughts on a Now! game being released?

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Written by Tina Chubb

Tina’s passion is gaming news, but you will find her exploring other tech stories. Follow Tina for the latest happenings in the gaming world with popular gaming devices, including PS3, Xbox 360, Wii and portable gaming on iOS, PSP, DS and more.

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