EA are killing console Battlefield 3 with Rent a Server tactics

It has been a good while since DICE delivered their controversial Rent a Server patch update across all platforms of Battlefield 3. We hoped that EA and DICE would realise that a lot of gamers are not happy about the changes, but it appears that they are unwilling to make any changes as long as the cash from custom servers keeps flowing in.

There’s no denying the popularity of the custom servers either – EA must be loving it. The one big problem that we have though is that they are continuing to remove official servers at the expense of custom ones, making it harder than ever to find an official server on console.

The option of having custom servers and rules is always nice of course, but when we can no longer find an official server with a full conquest rotation and normal ticket size, that’s when we have a problem. EA and DICE went back on their word when they said that the Asia servers would be live on April 4th. Almost 10 days later, we find that they have finally been switched on, but there is not one official server in sight. We refreshed the server browser to see 25 pages of servers, with every single one of them a custom server and the majority of them offering 1000+ ticket scores.

In other regions it’s not too different either. We had a little success finding some official servers in Australia, but unfortunately there was nobody playing on them. We’ve had a lot of excellent feedback in our previous report on Rent a Servers, but in actual fact gamers are still happily pouring their money into custom servers when in reality they should be concerned about EA’s tactics here.

Some of you have pointed out that the update has just served as a cash scheme for EA and DICE, with no incentive of keeping those who are not paying happy. If there was an equal balance of custom and official servers, it wouldn’t be such a problem, but 25 pages of Asia servers with not one official server on console tells you that EA are just looking to make as much money as possible out of the game now.

Just to reiterate, this is just from a console perspective. We’re well aware that on PC, official servers can be found by simply typing in ‘DICE’ in the server filter. On console though, we have to say that EA are driving the game into the ground with these tactics. We really hope that they are planning to address this in their next update, or they may find their console numbers severely drop from those who are unwilling to play by these new rules.

If you agree or disagree with us on this, leave your opinions below. We would just like DICE to bring back some more official servers across all regions, so it doesn’t feel too bad when players are kicked or switched by admins for no good reason.

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: [email protected]

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