Apple TV sales in the US for last year were not as positive as the company would have liked, as Roku and Chromecast took the top two spots in terms of sales. It has to be a kick in the teeth for Apple, as Google’s streaming device was only released last July and is already high up in US sales, but should we be that surprised?
Aging Apple TV — The current model is starting to show its age, and while it still has more to offer than Chromecast, you have to remember that Android has a larger user base, and a good percentage of them want to be able to mirror their smartphone, which they can now do thanks to a recent update.
The current version lacks many of the things that Roku has, although Apple needs to be more worried about Amazon Fire TV, as it not only offers a TV and movies service, but users can also play games.
Seeing declining sales like this just means that an Apple TV 4th generation release is needed more than ever, and it is the hope that we will see this happen in October during the iPad event, which we also hope to see the iPod touch 6th generation.
To put this into perspective on how Apple needs to react, Gigacom reports that Google sold around 3.8 million Chromecast units in 2013, and that only accounts for half a year, whereas Apple TV only shifted 2 million devices for the entire year.
It would seem that consumers in the US are unhappy with how Apple has remained stagnant by not updating its TV set-top-box, and are showing their frustration by refusing to purchase them.
Light at the end of the tunnel — Apple has always maintained that Apple TV was a hobby for them, but earlier this year Eddy Cue said that it is now a huge business for them and has plans to expand this later in the year, which surely means an all-new version?