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Dark Souls 2 pre-orders double that of the original

Statistics suggest that Dark Souls 2 has been pre-ordered more than double that of its predecessor and to help things along Namco Bandai has used a $1 million marketing strategy to assist sales of the upcoming title. Releasing on the Xbox 360 and PS3 on Tuesday 11th March in North America, European gamers will have to wait a couple of days longer.

The European release is scheduled for 14th March and this highly anticipated game is said to have doubled when it comes to reserved copies compared to the original title, and this is prior to the publisher’s main ad campaign getting underway.

In an informative report on MVC they discuss how the company has put a modest $1 million aside for marketing the game to a mainstream audience, and Namco Bandai product manager Gary Chantler seems impressed with how the PR and community teams have done since the game was first announced.

We are still unsure when a PC version of the game is expected to arrive but we understand it will follow at a later date.

A few weeks back we hit upon some new outfits and weapons teased for Dark Souls 2 and directed our valued readers in the direction of 28 new images.

We also mentioned an in-depth hands-on preview, although the first full review is what we are looking forward to, so with only couple of weeks to go before its release we are intrigued to know how well the reserved copy statistics will change, and how the overall sales figures fares once the $1 million marketing strategy kicks in.

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Written by Marlon Votta

Marlon joined the Product Reviews team in March 2011. He brings a wide-range of experience to PR, and has studied and worked in a diverse range of industries. These include art and design, a Horticulturalist, graphics and printing. Personal interests include music, football, boxing, traveling, and different languages, although Marlon has an Italian background. He now looks to expand his computer and tech knowledge by writing news on the latest trends in this industry. Follow Marlon if you’re looking for an unbiased view of the latest products, and tech services.

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