Only this month we heard about another General Motors recall starting in August for SUVs, although the most controversial would be the ignition-switch defect that Reuters state GM need to face a suit claiming it covered up. We’ve also heard from customers explaining the ignition switch recall has been pretty slow to date.
This GM recall controversy isn’t what the company needs to get sales on track, although that hasn’t stopped what seems to be an increase in Chevrolet sales. The Detroit Free Press published an article earlier this week detailing an increase in Chevrolet sales, and of course this reveals the brand is doing well amongst all the controversy.
Seeing Chevrolet’s growth during the European exit also offers confidence, especially with so many factors going against the possibility of success. The Detroit Free Press article, seen here, explains United States Chevy sales are up over 2 percent for the first 7 months of 2014. This is obviously compared to the same period in 2013.
There’s a number of factors helping sales, which includes increased repurchase rates for recall vehicles and a lot of traffic in showroom doors. There’s also a good number of recalled car owners choosing to purchase something different, and in this situation we saw the Sonic subcompact benefit.
It certainly looks like a lot was learned from the GM ignition switch recall mistakes and their CEO has already pledged to never let errors of mishandling happen again.
Do you feel confident for Chevrolet growth in 2015? Next year looks very positive for the Chevrolet brand as well with a second-generation Volt plug-in hybrid joining four other vehicles in 2015.
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