Tim Cook Apple’s chief operating officer has suggested in an interview that the company could release a cheaper handset, which could appeal to the pre-pay market. There has been a lot of talk recently that apple may be considering a cheaper handset, but so far this has only been speculation.
Chris Smith over at TechRadar is reporting that Cook met the analyst Toni Sacconaghi last week, and Sacconahi claims that Tim Cook said he doesn’t want Apple to be “just for the rich.” He also claims to get into the pre-pay market, Apple are planning something “very clever”.
Last week there were reports by The Wall Street Journal and Bloomberg claiming that Apple was planning to launch a lower priced smartphone available contract free.
Rumors of a cheaper iPhone are nothing new, with talk of a so called iPhone Nano device mentioned before. But with the current financial climate offering cheaper products could prove quite fruitful for Apple; many people want a smartphone these days but can’t afford an iPhone.
The iPhone has proved to be a massive success for Apple but times change, the company has much more competition now with numerous Android smartphones now available. So to have more than one handset will give Apple a wider audience and improve its figures even more.
Do you think Apple offering a cheaper handset would be a good move?