We all know how much of an environmental disaster the oil spill is in the Gulf of Mexico; in a strange move BP has purchased all of the search phrases from the three big search engines — Bing, Google and Yahoo.
This is a very shrewd move, one that could help the company get back some of the money that it is losing each day.
If you or I did a search on oil spill to get the latest information, then the chances are the official website of BP will come up. This is nothing new as a number of other companies either do this or have done it in the past. We wonder if BP will see any return on its investment?
Michael Graham Richard from TreeHugger learned from ABC News that BP have done this in the hope that those searching via these top search engines will be able to get all the latest information on the efforts that BP is making to try and stop the flow of oil from the seabed.
We have to wonder if BP really has our best interest at heart?