Google search has once again proven that it is the most utilized search engine in the land in recent comScore figures, however looking a bit deeper into the statistics we can reveal that in the U.S. Bing has overtaken Yahoo! search.
In November 2011 Google sites made up for 65.4% in comScore’s ‘Explicit Core Search Share Report’, followed by Yahoo! sites with 15.1% and Microsoft sites with 15%, one month later and Google sites made up for 65.9% of the explicit core search share followed by Microsoft sites with 15.1% and Yahoo! sites with 14.5%. As you can see Yahoo! sites lost out on -0.6% in just one month, this was eaten up mainly by Google, but Microsoft gained 0.1% of Yahoo!’s share.
There are a lot of factors which aren’t taken into account in these figures, but no-matter how you look at the current search share it shows that Bing is a huge step in the right direction when compared to Live Search, Windows Live Search, and MSN Search. It will be interesting to see if Bing can build upon this and perhaps become a serious competitor to Google search, we doubt it, but two search engines competing against eachother is great for the consumers who use them as both Google and Microsoft will work hard to make their search engines better than the rivals.
Having used Google on a daily basis for years now I find it hard to remember to use Bing, however it has to be said that at times Bing results are on a par with, or better than Google’s results. We can’t really see Google ever being overtaken by Bing, but if Google search was taken offline we could rest assured in knowing that Bing is a great alternative.
Did you switch from Google search to Bing? If so, why?
*Identifying Monetised Links - outgoing links that we monetise are marked with an '*' symbol.