App revenues topped $30 billion in 2012, and the figures are getting better and better every year. ‘There’s an app for that,’ has become a clichÃ©. There are apps on iTunes and Google Play for almost any need you may have (and thousands of apps for needs you don’t have). While generic apps are doing quite well, there hasn’t been concurrent upsurge in enterprises mobile apps development.
Most enterprises have enough resources and the will to create mobile apps for internal use. But there is no clarity in the market on the best strategy for enterprise app development. Some companies are adamant on creating close, internal apps, while others feel that using generic apps and tweaking them could be a better option. There is also a lack of best practices on how to distribute the apps and how to secure them.
As BYOD gains greater acceptance, the need for enterprise mobile apps increases. Although the enterprise mobile market is in its initial stage, most business leaders understand the need for mobile apps. A recent survey of industry leaders and managers by Appcelerator shows that most enterprises feel that more mobile apps will be developed than desktop applications in 2013. But, we are still not seeing the long-awaited enterprise app development revolution. Let’s take a look at the biggest obstacles to mobile app adoption by enterprises.
Security & Control Concerns – The strongest driving force behind the development of an enterprise app is a desire to provide better services to customers and help employee’s function with greater efficiency. So, most mobile apps for enterprises deal with company and/or client data. How secure the apps is, how it collects data and how secure the data is — these are the main concerns of most enterprises. Any security breach can spell big trouble for large organizations.
This is the main reason why most companies build internal apps and build their own app stores to manage their apps. Providing different privileges to different levels of employees and users through mobile apps is also a rather difficult process. Controlling and securing mobile enterprise apps is the biggest reason for the low rate of mobile adoption in enterprises.
Low on the IT Department Priority List – Many industry leaders feel that there are too many issues with enterprise mobile app development — lack of standard technology, problem of integrating the app with enterprise data, inability to formulate a long-term mobile app strategy, etc. Most IT departments in enterprises are working hard on other areas, and they simply do not have the time or resources to custom build applications.
Creating an app (or getting it developed elsewhere), setting the distribution channels for the app, updating the app and tweaking the app to support an array of mobile devices — these are daunting and time-intensive tasks. With most IT staff working on other organizational goals, it is, at times, not possible for enterprises to initiate a mobile app development project.
Inability to Calculate Impact in Long Run – Enterprise app development takes a lot of time, effort and money. Unless all the members who use the app have the same devices, the app will have to be developed for multiple mobile devices. This further exacerbates the situation. The rate at which technology is changing makes it extremely difficult for enterprises to measure the impact of apps in the long run. With Cloud technologies offering similar services, it becomes difficult for enterprises to come to a clear decision.
To Wrap it Up – While there are several factors that inhibit the flight of mobile enterprise app development, the popularity and ubiquity of mobile devices makes it imperative for all enterprises to replace many of their desktop apps with mobile apps. The mobile platform also creates opportunities that desktop apps simply cannot offer. Thankfully, there are countless success stories of large business organizations building and deploying mobile apps successfully. So, even if there are a few teething problems, the future holds promise.
Thanks to Ryan Benson who works for PLAVEB, a leading enterprise app development company in Los Angeles. He has been a part of several enterprise mobile app development projects and feels that 2013 will be the year when enterprises embrace mobile apps on a large scale.
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