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Best Buy Slashes Price of BlackBerry PlayBook: Another tablet failure?

Apple continues to dominate the tablet market despite the best efforts of numerous companies who are trying to grab a piece of the iPad market share. We have seen the recent goings on with the HP TouchPad that was quickly discontinued shortly after it launched. The device had seen lackluster sales until the price was dropped dramatically and stock was quickly spent. Now we have news that Best Buy slashes the price of the BlackBerry PlayBook, so does this mean another tablet failure?

According to an article on Electronista in a move that could mean slow sales Best Buy has cut prices of the tablet. For the 16GB and 32GB versions of the PlayBook the retailer has cut $50 off the price, and the 64GB model has seen its price cut by $150. This makes the 64GB version the same price to that of the 32GB version at $549.99.

It is not known how long the sale will last and it will be interesting to see how it affects sales of the device. So far RIM hasn’t said how the PlayBook is doing sales wise, except hint a modest estimate of early sales. During RIM’s spring quarter the company shipped 500,000 units of the tablet PC, and is not due to report again until the 15th of this month.

It is not known how many units that have been actually sold onto consumers, and could have lots of units sitting on store shelves. There has been rumors recently that the company had to greatly scale back targets, after it over estimated the demand for its tablet PC.

It is not thought the company will be bringing out a replacement for the PlayBook until next year. The Best Buy price slash could help raise interest in the device, which could be further helped as RIM starts to add features that have been missing since it was first launched.

Will these price cuts make you want to go and buy the PlayBook?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems



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