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Best Buy iPhone App: Overcoming privacy issues

Two days ago Best Buy unveiled that they are to use a iPhone app called “Shopkick,” and the retail store did not show off all the great features that the upcoming application has to offer. Instead they discussed how the app overcomes privacy issues, something that would have been on most users minds.

Being able to explain to these users that their information is safe and will not be shared with third parties was something that Best Buy thought was more important than what the new mobile app has to offer. The app is not yet available, but will be soon and other retail stores such as Macy’s will be using “Shopkick.”

According to Evan Schuman from StorefrontBacktalk, once you walk into store and you have your app switched on, the store will then transmit to you and others with the app various discount coupons that are currently on offer. The apps should go live very soon, but could face meltdown when it comes to Black Friday.

The code that is transmitted to the phone only sends a code unique to each store; no other information is passed over. This means that thieves will not be able to gain access to personal information, and it is this feature that Best Buy is most proud off.

Would you use the new Best Buy iPhone App?

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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