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Belkin to buy Cisco’s Linksys business

Late last week we heard news that Belkin has entered an agreement to buy Cisco’s Home Networking Business Unit. This means they will take over all of their proven brands including Cisco’s Linksys business and the talented employees. According to Chet Pipkin, CEO of Belkin, the two organizations share similar beliefs with the passion to meet the real needs of their customers, therefore they aim is to make Belkin a leader in the connected home and wireless networking space.

This is another step to add to their vision as they intend to maintain and build on the strong Linksys brand and continue to show support for their products after the transaction closes. In an article on they highlight how the company account for around 30% of the U.S. retail home and small business networking market, and they aim to keep Linksys’ market a growing presence.

With Linksys being one of the leading home networking providers Hilton Romanski, VP Corporate Business Development at Cisco, feels this strategic relationship with Belkin will assist the growth of Linksys’ current position creating new opportunities for consumers, distribution partners and resellers making it the strongest retail presence in the U.S. networking marketplace.

In addition, Pipin also said, Belkin will have access to a large install base taking full advantage of the new technologies that will come with the likes of smartphones, tablets, notebooks and other home automation arenas. Do you feel the acquisition of Cisco’s Linksys business will give Belkin the opportunity to become an even bigger name in the world of home networking technology?

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Written by Marlon Votta

Marlon joined the Product Reviews team in March 2011. He brings a wide-range of experience to PR, and has studied and worked in a diverse range of industries. These include art and design, a Horticulturalist, graphics and printing. Personal interests include music, football, boxing, traveling, and different languages, although Marlon has an Italian background. He now looks to expand his computer and tech knowledge by writing news on the latest trends in this industry. Follow Marlon if you’re looking for an unbiased view of the latest products, and tech services.

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