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Battlefield 3 Steam sales blocked, EA alienating gamers

We have some surprising news and most definitely disappointing news to bring you now, as it looks like EA’s upcoming Battlefield 3 game will not be available to buy from Valve’s Steam platform, seemingly confirming that the two publishers are still at war with each other.

Come October 25th, PC gamers won’t see Battlefield 3 available for purchase at home via Steam, instead you’ll either have to buy the game from EA’s own answer to Steam, called Origin or choose to buy the game from places like Direct2Drive and GamersGate, as discovered by Joystiq.

This move isn’t likely to go down well with PC gamers as most will just want to buy the game from the quickest and most easiest way possible, and that’s Steam since it has built a reputation for being the number one choice for buying digital copies of games online.

It’s also a very risky move by EA to take this firm stance by blocking Steam sales at the expense of consumers. Alienating customers in any shape of form is never a good idea in the gaming industry, just look at what happened when EA initially announced their Physical Warfare DLC pack – they had a mighty struggle to get back in public favor after almost making a huge mistake by not being clear enough with the content included in that pack.

It’s not the first time of course that EA has gone down this route and decided not to make big name titles available on Valve’s Steam platform. The last notable title was Crysis 2 as the game is still unavailable to buy from the store at the moment, although you’ll still find the first Crysis game so maybe EA will have a change of heart if sales from Origin prove to be below their estimates.

What are your thoughts on this personal tussle between the two juggernauts? We’re interested to see how many of you will now opt not to pick up the game from Origin as a matter of principle for EA being so stubborn. Should the company just bite the bullet and make the game available on Steam on October 25th?

For those of you who are not bothered in the slightest where to pick up the game, you can head over to EA’s Origin store here and proceed to download the PC version of Battlefield 3 if you haven’t already. The Limited Edition version of the game is available to pre-order now for $39.99, and it includes the Physical Warfare goodie pack. You’ll find the relevant price for your region as soon as you click pre-order.

What view do you take on EA’s digital distribution war with Valve?

Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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GuestAudunBob Smith Recent comment authors

I´ve been longing for Battlefield 3 for ages, but I don´t think I will buy it if it´s not available on steam. Probably not, but this game might be too good to resist.


I have been playing the Battlefield titles for years, but I won’t buy BF3 unless it becomes available on Steam. EA has started to act just as foolish as Activision

Bob Smith

Really don’t care if they block it on steam.
I use steam quite a bit, but I want the game. I really don’t care what the medium of delivery is.
Origin, or whatever. On launch day, I’ll have the game on my drive.
I don’t care how it gets there.

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