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Battlefield 3 beats MW3 with public BAFTA award

The recent release of MW3 Elite DLC may be making Modern Warfare 3 more popular on Xbox Live servers, but EA can now boast of a victory over Activision of their own, as it has been confirmed over the weekend that Battlefield 3 has won a prestigious BAFTA award which is voted by you, the public.

The event took place on Friday in London, with EA actually taking home three awards, while Activision went home empty handed with none. EA won BAFTA awards for Audio Achievement and Best Online Multiplayer, but the real prize for EA came when they picked up the only award which is voted by the public, with Battlefield 3 beating Modern Warfare 3 to the punch.

How did the company react to the win? EA’s Colin Blackwood spoke to VG247 after picking up the award and you may find this quote particularly interesting – “Obviously, Call of Duty has defined the size of the shooter market, so to get one over on them? That’s great.”

He went on to say that they also beat the likes of Batman: Arkham City and Skyrim, but at this time the only thing that matters to EA is that the game is number one in the eyes of the public – from a UK consumer point of view anyway. That leads us on to our next point, how will Battlefield 3 gamers in the US react to the news? They have just been treated to the 2011 Spike Video Game Awards of course, in which Modern Warfare 3 beat Battlefield 3 in the Best Shooter category.

There was some criticism of the VGA awards in general for perhaps focusing on the celebrity side of things rather than the actual games and their respective development studios, so will EA take further pleasure from the fact that they have won a BAFTA award over Modern Warfare 3 in a ceremony which is arguably more prestigious?

Let us know if you think the award is well deserved, or if you think Activision should have won instead.

Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: alan@product-reviews.net

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Harvey12
Harvey12

BF3 truly deserved it because the multiplayer on MW3 is crap. The Spawn system is the stupidest in any shooter game, it mostly filled with people that dont know what they are doing e.g. 10 yr olds, most guns are overpowered. From a BF3 perspective everything is evened out, just right. MW3 campaign was awesome but not better than BF3(FACT) but the multiplayer lets it down. I admit I am a Call of Duty person but this one definitely goes to BF3. Hope the next call of duty is better (fingers crossed)

jj
jj

*$200 a day

jj
jj

Battlefield is for the more serious players, older players, people who take the game seriously.

COD is for the people who pretty much play for for fun and people with real talent. For example FaZeClan. 600,000+ thousand subs, 80 million views, $200+ from their youtube partnership. Battlefield vids get hardly any vews on youtube.

BF and COD shouldnt be compared

Dynasty2201
Dynasty2201

Thoroughly deserved by DICE (screw EA, you did nothing but publish it really).  Winning Audio was a no-brainer to be honest; DICE always have the best audio of any developer in their games.  It’s indescribeable to hear BF3 on max volume with full surround sound.  I would have suspected BAFTA choosing BF3 as best multiplayer through the boredom of giving it to CoD, call it political voting or whatever, and im sure that because it was actually voted for by the public, we did the same thing; vote for anything other than CoD as we’re all bored of it and want it to dissappear. … Read more »

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