Apple TV 3 rumors increase as current model disappears

There has been a lot of speculation in recent months that Apple will launch a branded HDTV sometime this year. But in the meantime the company has the Apple TV 2 set-top-box that it often calls a “hobby”. Today Apple TV 3 rumors increase as the current model disappears from a leading retailer’s website.

Leading up to Christmas last year we heard reports that some retailers had began discounting the current model of Apple TV, and now Best Buy is no longer selling the device on its website according to a report on AppleInsider. The retailer was contacted about the lack of the device and a salesperson mentioned they had not seen them for a while now.

The Best Buy representative went on to say that it doesn’t look like they will be getting any back in stock after doing an inventory check. Previously another person had found a similar situation after a Best Buy staff member checked, and found all stores were out of stock. Meanwhile Apple’s own website still lists the device is in available.

Best Buy were the first retailer to stock the Apple TV device when it was first released back in 2007, so to have no stock now is slightly surprising. A refresh of the original device came in 2010 that helped sales to increase, but revenues from the device are tiny compared to other products in the Apple range such as the iPhone.

Tim Cook recently said that the Apple TV was an unusual project by the company as Apple doesn’t normally “do hobbies”. Cook also hinted that Apple sees potential for something bigger to eventually come from the device.

Best Buy recently had a customer survey that asked consumers about a possible 42-inch HDTV from Apple. Apple only yesterday revealed some new features for Apple TV as part of the OS X 10.8 Mountain Lion software coming in the summer. AirPlay Mirroring will allow users to stream wirelessly from their Macs to an HDTV using the Apple TV device.

It is believed that a new Apple TV device will be able to offer 1080p Full HD content, as Apple have been reportedly been looking to provide 1080p content on iTunes. The current model uses the A4 chip, and some believe the next model could use the A6 processor that will offer a good boost in speed and graphics.

Have you recently purchased an Apple TV?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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