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Apple shows off iPhone 5 with brilliant new ads

Apple may be in the midst of preparing to unleash a new iPhone 5S or iPhone 6 this year, but the company has reminded the world that the current iPhone 5 still has a lot to offer. Two new iPhone 5 ads have been spotted on television and attempt to show off some of the newest features that are available on iOS 6.1.2.

The commercials have been packaged with Apple’s typical swagger and have been both been given titles as well: ‘Brilliant’ and ‘Discover’ respectively. The first ad Brilliant gives you a 30 second reminder on some of the more unusual features available on the iPhone 5.

Some of these involve turning your device into a rubik’s cube, solving some mathematical algebra and paying for a Starbucks coffee using Passbook. The smart clip also shows off Apple’s new LED home lighting system that allows you to control lamps directly from the iPhone.

The second ad is all about discovery and gives you another look at how you can use the iPhone 5 to tune a guitar directly. You can also use the handy Shazam app to discover the name of a song you have heard but do not know about. You can watch the Brilliant television ad above, while the Discover ad can be seen on YouTube here.

What do you make of the timing of these ads, considering we are now approaching the business end of Apple product releases? Does the iPhone 5 still appeal to you, or are you waiting for a new model now?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: [email protected]

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