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Apple may counter Google Maps with Foursquare venture

How are you enjoying Google’s new Maps app which has been dubbed the savior of iOS 6? Apple has been having well documented problems with their own in-house map solution, but they have always maintained that they are working hard on a solution to improve the issues. The company has just seen Google release their maps app which everyone has downloaded in an instant, but now we’re hearing that Apple may turn to Foursquare in a bid to improve mapping functionality for users.

If you are not familiar with the current Foursquare setup which allows users to check in at local hotspots, the service may start to become a lot more mainstream if Apple is indeed plotting some sort of partnership. The Wall Street Journal has published a fresh report, saying that Apple are now in discussion with Foursquare over a move which will improve the current maps situation that users are not happy about.

Google Maps is the clear favorite mapping solutions already on iOS 6, despite only being available for a week. Apple obviously doesn’t want to waste any time either in getting their app firmly in the minds of consumers once again. Is Foursquare the definitive answer to the problems though, or is just one part of Apple’s plans to revamp the map completely?

It’s fair to say that Foursquare has its select followers, Steve Wozniak included, but some consumers may argue that a secondary check-in service is not really needed with many just using the similar feature available through Facebook. On the other hand, Foursquare is also seen as the best location based app around, so it could be viewed as an excellent move by Apple if iOS 6 users have the advantage of using maps with Foursquare features built-in that won’t be available on the likes of Android and other operating systems.

Let us know your initial thoughts on this potential move from Apple. Are you a big fan of Foursquare, or it a feature that you can happily do without in 2013? Going back to Google Maps on iOS 6, will you still stay on Google’s app despite Apple’s upcoming improvements?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

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