Apple looks to world domination with record sales

Love them or loathe them Apple continue to dominate their sector as millions of consumers snap up their products. Sales of the iPhone 4S and iPad has led to record profits for the company during the final quarter of 2011.

The company has more than doubled its profits for the quarter with $13.06 billion, which compares to $6 billion for the same period in 2010. The latest results for the company smashed analyst’s forecasts, and comes after shares in the company dropped last October after iPhone sales missed their forecast according to The Guardian.

It has been revealed that the company managed to ship a record 37.04 million iPhones during the period, which is a 128 percent jump from a year ago. CEO Tim Cook stated the company could have sold even more if they had more stock, and comes as the iPhone 4S just launches in China.

The iPad saw record sales with 15.43 million being sold, which was more than HP managed to sell with its PC range. Mac sales also increased by 26 percent with 5.2 million units being sold, but it wasn’t good news for sales of the iPod though that saw a sales drop of 21 percent. This still meant the company sold 15.4 million units though, but the company did see higher average prices for the iPod Touch.

Cook revealed that the company has now sold 55 million iPads since it was first introduced less than two years ago. Even the company’s iTunes store saw massive revenues with $1.7 billion generated. Apple’s revenue climbed 73 percent to $46.3 billion, which again beat analysts’ forecasts.

Meanwhile Apple’s little hobby Apple TV also saw record sales during the quarter, selling over 1.4 million units. Cook praised the device and said the company continues to “add things to it”. The company has long been rumored to be entering the TV market, but the little black box continues to sell.

Are you surprised by Apple’s latest results?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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