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Apple Looking to Purchase Quattro Wireless

It seems that Apple are looking to purchase the ad broker Quattro Wireless, the deal is expected to go ahead later today for a massive $275 million.

Quattro Wireless have previously excelled in advertising in mobile applications, this is probably why Apple are so interested in the company.

Prior to this Apple showed interest in AdMob, however Google purchased the company for $750 million, AdMob is bigger than Quattro Wireless therefore it will be interesting what how things pan out this year.

With the success of mobile applications throughout 2009 it is no surprise companies are looking to utilize the advertising capabilities, for more details check out TheRegister.

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Written by Jamie Pert

Jamie has a background in computer repairs and maintenance along with network administration, he now enjoys utilizing the benefits of new technologies and enjoys writing about anything that brings new technology to the world.

He began writing for Product Reviews in mid 2009 and has since expanded his knowledge across a wide-base of devices, he is looking to get more hands-on experience with new devices to gain a better understanding of the latest and greatest technologies.

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