Apple iTV (TV) and UK Trademark Issue

We have mentioned on several occasions that Apple is to hold a special media event on September 1st, 2010, but as for what Steve Jobs and the team will be talking about — all we have is speculation. Going on recent events in that month, then a new iPod Touch is a good bet, but a new Apple TV has also been talked about. We recently learned that there could be a name change to iTV, but this has now caused a trademark issue in the UK.

For those of you who do not know, ITV is a name of a TV station in the UK, and according to an article on Pocket-lint there could be a battle. Mike Large from ITV was not prepared to get drawn into something that does not currently exist, but we can tell that they will defend the trademark if it came down to it.

Stuart Miles from Pocket-lint does suggest that Apple could use iTV in all other countries and stick with the current name of Apple TV in the UK. This does seem strange to me, not sure if the Cupertino based company would want different names for the same device?

However, we already know that this works for other companies, the original Motorola Droid was called the Milestone in the UK. I just do not know if it will work for Apple and its business model, do you think that there will be two different names for the device?

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Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

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He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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