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Apple iPhone 5S event for China breaks boundaries

With the world now expecting Apple to take to the US stage to unveil the iPhone 5S and 5C ‘low-cost’ model on September 10, it appears that one major surprise is going to happen over in China. We’ve just had word that Apple and China Mobile may finally be ready to strike a deal, with a confirmed Apple event in China to take place just one day later on September 11.

The fact that Apple are holding any such official event in China is already breaking boundaries as the first time for the company to perform such a feat. We told you that invitations were going out to US audiences to prepare for something ‘bright’, but now we can tell you that similar invitations are now going out especially for Chinese consumers as well.

The invitation above was provided courtesy of 9to5Mac and will take place on September 11 at 10am, local China time. We have translated what is written in Chinese for you and it simply reads ”Today, it must be a colorful day” – echoing the same message that Apple included on their US flyer.

Whilst consumers in the world’s largest country have been waiting a long time for China Mobile to officially strike a deal with Apple, this event could also break boundaries by launching the iPhone 5S in China during the same period that western countries receive the device.

Apple are also using the same bright banner theme with their US invitations, so Apple could also be preparing to offer the lower-cost iPhone 5C as well, which would back up previous speculation suggesting that packaged boxes were already spotted in public.

Chaos in China at a previous iPhone launch.
Chaos in China at a previous iPhone launch.

If a deal with China Mobile does happen, hopefully it will mark the end of mainlanders coming over to HK shores on iPhone launch date, easing up tensions between consumers and the now-infamous lottery system that Apple has been forced to put into effect.

What are your thoughts on Apple holding an official event in China, the first in their history – just one day after the September 10 event?

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Written by Alan Ng

Alan has been working for Product-Reviews since 2009 and became the Editor-in-chief in 2014. He has a passion for technology, the latest mobile phones and gadgets, and the gaming industry. Alan is a graduate of Canterbury Christ Church University and completed a B.A in Commercial Music in 2008. While expressing a keen interest in all areas that PR cover, you'll usually find Alan in the gaming section, where he'll be keeping enthusiasts up to date on all the latest news and reviews for consoles and PC.

Contact Alan Ng: [email protected]


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