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Apple iPad UK: Understanding the price

The Apple iPad was announced back in January, with the U.S. being the first to get their hands on this sought after device. However, those of us in the UK wondered how much this tablet device would cost once it hits the market. We mentioned on a number of occasions how much we would expect the iPad to cost — but the price is way off what most of us thought.

Many of us had based our guesses on prices from the U.S. versions, but we all know how difficult that is with high UK taxes. The cheapest iPad in the U.S. costs $499, a simple conversions shows this is £333 — but the price consumers in the UK will pay is £429. ITProPortal explains that this is 11 percent above expectations.

We have seen time and time again that we should never consider that the price for a device from the U.S. will never be a simple matter of a currency conversation — as there are many of factors that we should consider.

Are you happy with how much you will pay for the Apple iPad in the UK, or is this case of rip-off Britain once again?

Written by Peter Chubb

Peter has been writing on Product-Reviews since 2007 and in that time much has changed for him, like his hair having more grey than brown now. He loves gadgets and cars, and gets excited when big events come up, such as CES and the big auto shows.

Contact Peter Chubb:

He started out working in a factory and dreamed of the day when he could become his own boss; That happened back in 2002 and he has never looked back since. Things have changed so much on the Internet in that time, but he has adapted well.

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Jon MDavid SpofforthAndy Pearce Recent comment authors
Jon M
Jon M

The more you look at it, the apps and what it can do its so much better than netbook. I have given up on my netbook. Its slow, doesn't run all programs anyway, antivirus makes it slower, heavy and generally a pain.
I have ordered my 32GB + 3G and to be honest I can not wait to throw my stupid netbook in the bin.

David Spofforth
David Spofforth

You are comparing apples and oranges here.

The US price is $499 PLUS sales tax
The UK price is £429 INCLUDING VAT

Once you take out the VAT element the price becomes £365 – much closer to the £333 conversion. Apple have no control over sales tax in the various countries.

Andy Pearce
Andy Pearce

No I am not happy – no way £600 for a 64 Gig IPAD – they are taking the mickey….

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