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Apple allegedly goes shopping for TV components

It seems that Apple could be having a busy year during 2012 as rumors suggest some big new things from the company. These include the rumored iPad 3 that is expected in the coming weeks and a redesigned iPhone 5. There is also talk that the company could be about to enter the TV market with their own take on the technology and today we have a report that Apple allegedly goes shopping for TV components from suppliers.

It is being claimed that Apple has been in touch with at least one major supplier in the Asian region, which is about purchasing components for a TV display. The claims are coming from an analyst for Piper Jaffray, Gene Munster, who claims to have spoken with a “major TV Component supplier”. According to AppleInsider sources from the company claim that Apple were inquiring about the capabilities of the TV components.

Munster feels this is further evidence that Apple are looking into the production of their own branded TV set. These are not the first claims by the analyst about an Apple HDTV with claims of previous meetings taking place last year. The company feels Apple may release a TV by the end of this year, but this could slip as the company has experienced issues securing licenses for content.

There have been some suggestions on how Apple can work round this with the unit simply managing existing content from a unified interface. Or it may utilize services from the likes of Netflix and Hulu, but this would be surprising knowing how Apple likes to offer content on its other platforms. Munster also suggested that Apple could offer subscriptions via an “a-la-cart basis” for packages from various content providers.

Previously it has been claimed that Apple were looking for a device that allowed a feature for users to customize channel lineups. Piper Jaffray estimates that if the device did hit the market this year, Apple could achieve sales of 1.4million out of the proposed 106 million Smart TVs sold this year. Munster pointed out that Apple only enters established markets to basically reinvent them, and wouldn’t enter the TV market without a different “TV content solution”.

Do you think Apple will reinvent the HDTV?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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