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Android and iOS market share surges ahead over holidays

Just like gaming fans who mostly favor the Xbox 360 or PlayStation 3, consumers are mainly split into two groups with regards to smartphones. You have on one side people that are often unfairly called Apple fan boys, and those who favor the Android platform. There is obviously the Windows Phone platform that is growing in popularity, and the much maligned BlackBerry and Nokia Symbian platforms. Over the last few weeks the Android and iOS market share continues to surge ahead over the competition.

Consumers were certainly busy over the holiday season, and a report here is saying that according to analytics company Flurry both platforms saw a record level of activations during the period. Together iOS and Android saw a total of 6.8 million devices activated on Christmas day alone. This accounts for a 353 percent jump compared to the rest of the month, which averaged 1.5 million daily activations per day during the first twenty days of December.

When you look at Christmas day in 2010 it is a big leap up from the 2.8 million activations that were seen then, which was a new record at the time. Unfortunately the figures are not broken down into how much activation there was for each of the platforms. Recently Andy Rubin of Google had claimed that Android was enjoying over 700,000 activations each day, which could mean an equal split between Android and iOS for December.

Application downloads also saw a big jump on Christmas Day as owners started using their new devices, and saw a jump of 125 percent compared to the rest of the month. A total of 242 million applications were downloaded on both platforms, and is expected to reach a billion apps being downloaded between Christmas and the New Year.

Did you get a new Android or iOS device for Christmas?

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Written by Gary Johnson

Gary has a background in engineering and passion for motorcycles, gadgets, and home cinema. In his early years, his obsession for Hi-Fi technology would see him creating the perfect setup with a good ear for sound quality. While Gary is keen to write about most topics that PR covers, his love for phones finds him reporting a lot of news about applications for iPhone, Android, and other popular operating systems

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