Amazon has had huge success with its Kindle eReader, so it was always inventible that they were going to try to muscle in on the tablet market. There is now a rumor that the new device will be announced tomorrow, and that it will be called the Kindle Fire. There are two ways that this could go, either it will be yet another over-hyped tablet that goes the way of some of the others, or it could offer the iPad a challenge.
We would like to point out that this is not the official name for the new Kindle device, but it is what TechCrunch believes it will be called. It’s hoped that the Kindle Fire is not hyped, and that it offers a number of advantages for not only Amazon but Android as well. We often struggle to understand why the Android platform has done so well in the smartphone market, but seems to struggle when used in tablets?
Mashable has been looking into how popular the new Amazon tablet could be, and suggest that if the Kindle Fire could emulate some of what the iPad has, then this could be the first Android tablet to offer a fair fight. Whenever I have a conversation with an Android fan they say that the iPad is rubbish and it will not be long before there is a device that will take the fight to Apple.
However, we recently learned of a study that shows that it will not be until 2015 before the iPad loses enough if its tablet marketshare to call Android tablets a success — that means that the Fire might not be the fantastic device that Amazon hopes it will be.
Personally I believe that the Kindle Fire will be a tablet that will just prove that Amazon can do it, and we will use the release to gauge consumer interest. If they find that consumers buy into the new product, it will be another year before they launch a true iPad contender.