The world of social networking still has a void to fill left over by Bebo and the ailing MySpace. Now we know that Google has tried in the past to step up to the plate but failed, so is nice to see that they have finally developed something that is worthwhile. We have already discussed the features of the new service on a number of occasions, but there are 3 Google+ features that Facebook should fear. We also feel the need to touch on the subject that Google Plus might be guilty of stereotyping, which is not their fault at all.
It is a big ask to say that Google+ is the next Facebook, but who thought that MySpace would almost be wiped out by the new boys in town? Google still has a long way to go, but Facebook cannot afford to sit around with their heads buried in the sand. The threat is very real, which some of you may already know. Just try not to get caught out by rogue invitations, which you can read more about in detail here.
The first and one of the most important features is +Circles. CP says that what makes this feature so good is how you can segregate certain friends — why would you want your work collogues to be in the same group as your personal friends or even your business contacts? This way you can keep your groups separate so they are unable to see things that do no concern them.
This new form of privacy is something that Facebook users have been crying out for, and yet they still do not have it. Switching from one circle to another could not be simpler.
The second feature that needs to be pointed out is +Hangouts, as you will be able to join in with a group of friends for a video chat. Again, this is something else that Facebook does not have — it’s as if they are caught in a time warp or something.
The final feature that will make Facebook stand up and take notice is +Sparks. This could save you a whole load of time searching for videos to watch, as the feature will select videos of what it believes that you will like. This might have a few teething problems at first, but after a tweak or two could become a valuable tool.
There is an article on B2C that is trying to say that Google+ is more for men than women, as in the article it says that it is mostly men who have been reviewing the new social networking service. Now we do not know if this is a form of stereotyping or not, so maybe you will need to read why Margie Clayman believes that Google+ could be more for men than women.