New Apple TV 4 to still lack major feature

By Peter Chubb - Aug 14, 2015

The general consensus is that a new Apple TV will be revealed during the iPhone 6S and iOS 9 event next month, but before you get too excited, one of the main Apple TV 4 features might be MIA until it is ready to be implemented next year.

According to a Bloomberg report, the new Apple TV content service will not be released in conjunction with its fourth generation set-top box, as its rollout has been postponed until 2016. This service had already been expected to be released a couple of months backs, and so it seems as though Apple has not been able to get all TV programmers on side in time.

New Apple TV 4 to still lack major feature

It is not certain if this is down to prolonged talks, but we bet a main reason comes down to money, as these TV programmers are certain to be squeezing Apple for more money.

The report does say that talks with as CBS and 21st Century Fox are very slow, although are still progressing – just not at the sort of speed that would coincide with the release of the Apple TV 4G.

You have to wonder if this would affect Apple TV 4th-gen sales with the lack of such a feature, although we are just not certain how many people will want to pay $40 per month for its TV servicebut then again that does all depend on what channels you will get for that monthly subscribtion?

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Also See: New Apple TV 5th Gen specs list with 4K, HDR excitement

  • Manny

    From my side, I do not think lack of a streaming feature will impact sale of the apple TV 4, provided the hardware updates are significant enough. As mentioned in the article, even if there was a streaming service, I am not sure I will get it – combination of news on internet, and services like netflix and amazon there really is no need for a live TV service anymore, for me anyway. If the hardware is sufficiently attractive, I will get it anyway, and the streaming service may arrive at it’s own will.