Nintendo recovering from Wii U sales trauma

By Matt Tran - Jan 25, 2014

Following Nintendo’s traumatic announcement last week about their sales forecast for the Wii U, it would appear a recovery has started. The company’s share price took a big hit after the disappointing sales news, but has started to rise again.

Nintendo’s annual sales forecast for their flagship games console was 9 million units, however this was cut all the way down to 2.8 million after seeing the significant profit loss. Investors have been concerned by this news and have sold shares in the company at lower prices, decreasing Nintendo’s overall value.

Nintendo’s shares hit a low point last week of $14.53 after the announcement, but has since steadily recovered to $16.36. The value reportedly reached its lowest point back when Nintendo released another set of disappointing Wii U results almost a year ago, dropping to $11.39. Sales of the 3DS were very good throughout 2013 and is one of the factors that has kept Nintendo’s share price relatively steady.

The struggles exerted by the Wii U has prompted a lot of fans to call for Nintendo to release their titles for mobile platforms like iOS and Android. We have seen a big demand for Pokemon and Super Mario titles to be made available, although this is something Nintendo has said they are not prepared to do as it would damage their hardware sales.

What do you make of Nintendo’s struggles with the Wii U and should they offer their titles on mobile to give more options?

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Also See: Wii U tops Xbox 360 in Japan

  • Shootdatrupee!…

    A lot of younger friends I have simply brought an iPad or iPhone as their gaming device(well, their parents device, but whatever).
    Stop with the whole ‘kid friendly’ business, its noble and all, but Angry Birds is doing a lot better at capturing young audiences(and adult ones alike).
    Aim for kids on the smartphones… And give the Wii U something grown up…

  • NatT96™

    There’s so much that can be done for the Wii U, graphics are not the blame, its the games. Nintendo has a whole lot more IP’s than just Mario, Pokemon and Zelda. Right now they should be paying more attention to there hardcore fans that actually own a Wii U (like me). I am a bit afraid by what Nintendo will do after Super Smash Bros. Wii U and Mario Kart 8 because there internal fan bases are way larger than this. There are more 1rst party games missing from the Wii U than ever. If Nintendo wants 3rd party developers they have to mature there marketing of the Wii U and renew some of there older IP’s that have large fan bases as well. Also by renewing and presenting these games, Nintendo has a chance to “wow” 3rd party devs into developing for the console. There is no doubt that Super Smash Bros. will help the Wii U, but for how long? Right now 3rd party developers are pushing off of the console because it reaks of immaturity in there ads and I do not know if Nintendo notices how audiences of all ages are grabbed. Commercials are supposed to throw a person into a new world. The Wii U is one of the worst marketed consoles out of any of the other consoles released because of its lack of multi audience aiming.If a fan or a consumer grows with Nintendo, Nintendo does too.

  • Rubix99

    Get some MATURE GAMES on their damn system!!!!!
    Where is the new Eternal Darkness game that they keep renewing the license for and not bothering to get the game made?

    Why are they only making kiddie themed games? What happened to the days when they got proper good mature exclusives like Goldeneye 007, Perfect Dark, Body Harvest, the Resident Evil 1 remake, Metal Gear Solid remake, Resident Evil Zero and early exclusive release of Resident Evil 4????

    They croak about a HD version of the 11+ year old Zelda: Wind Waker game on a system that is meant to be next-gen!!!!!

    The average age of gamers has increased over the years. And as software sales of games like Grand Theft Auto, Fallout, Call of Duty etc shows……many many gamers want MATURE GAMES. Not just party games and kiddie themed racing games with cartoon mushrooms etc.

    • Bobthebuilding

      Simply put, Nintendo has no clue. True gamers follow games, not consoles. If the Wii U had games that true gamers cared about, it wouldn’t be in the position its in today.