Microsoft has been a bit cagey when it comes to sales of their Surface devices, which has to be because the numbers are lower than they would have hoped. Ballmer has already admitted as much, and so it is finally nice to get some sort of idea from the company, as they have now decided to share some of those sales figures.
The Redmond company has not given away Surface sales numbers as such, but has admitted that they have made just $853 million on these devices in 8 months, and Apple Insider has broken this down into units sold.
They point out the obvious that the pricing for the Surface RT and Pro are different, and so trying to work out how many units of each has been sold is a little difficult.
This figure is just for the RT model, and that would equate to 1.7 million Surface RT units being sold, compared to 14.6 million iPads in the previous quarter alone, which gives you an idea of how desperate Microsoft is for a new version of the RT, as well as the Pro 2 as well.
We understand that the price of the RT has been reduced, and so we would assume sales over the next few months to increase, but it could be too little, too late? Microsoft do not want to give up on Surface, as they have invested heavily in it, and so we expect to see a new RT pretty soon with improved performance and a more competitive price.
The same goes for the Surface Pro 2, although we don’t except to see the 2nd-generation model until early 2014 at least, although they might rush a new model in time for the busy Holiday Season.