Microsoft seems to be going through a bad phase at the moment with Steve Ballmer, and it is clear that changes need to happen, and fast. Bill Gates created a great company, and under Ballmer’s leadership huge mistakes are being made. Apple is facing the same issue, because Steve Jobs was their vision, and Tim Cook does not have the drive or passion, and so it seems these two great companies are missing the two great ones.
However, we should not be too hard on Steve Ballmer, because he has admitted mistakes have been made; now how cool would it be to hear Cook say the same? Ballmer has said that Windows 8 sales have not been what they had hoped, and this is the same story with the Surface RT.
According to Neowin, Microsoft’s CEO has admitted that they built far too many Surface RT devices, and should have produced less until they could gauge a reaction from their customers. There was also an admission that the RT price was on the high side; they did not come out and say that, but the recent price reduction does seem to prove the fact.
Then there is the white elephant in the room, and that is Windows 8 sales. The newest version of their operating system proved popular at release, but interest quickly dwindled, although poor sales of Windows devices have also played their part in this, which in some cases is out of Microsoft’s hands, although if they made their OS more desirable things might be different.
With these two admissions, Ballmer will now be looking ahead to Windows 9 and the Surface 2 release, whatever they decide to call it. We don’t yet know enough about Windows 9, although we are sure Microsoft is already working on their next operating system in the hope of correcting all what is wrong with Windows 8.
As for the next Surface, you would think Microsoft is making a mistake by putting money into a project that seems failed, but they only have to make some minor adjustments, along with keeping the price down and they might be able to make a success of it.