BBM add-ons for Android and iPhone

By Daniel Chubb - Jul 14, 2013

BlackBerry might be vague on the launch of BBM for iPhone and Android but you can count on this new app including a way to bump up revenue. Some of our readers can’t understand how the BBM app can change company profit much once it arrives on Android and iPhone, so let us take a quick look at what will likely happen.

The release date will be kept secret for a while yet with BBM for Android coming by the end of this summer along with an iPhone version. It isn’t clear if both will arrive exactly at the same time, but current rumors suggest both apps will launch around the same date.

Research has been performed by a number of industry insiders and predictions made by well-known analysts. This information might still be speculating but it shows BlackBerry is planning a revenue stream that’s indirect. This is where suggestions get a little confusing with how BBM for Android and iPhone will gain an indirect stream of money.

Pulling iPhone and Android users to BlackBerry via BBM – we almost laugh at the idea of a person using BBM on iOS or Android and then wanting to move to BlackBerry thanks to this app. This is the very idea some analysts think will be a way BlackBerry creates an indirect profit.

Feedback on this very possibility has been clear with one of our readers stating, “I would never jump to BlackBerry when there is plenty of chat apps like WhatsApp, although BBM on my Android phone is welcome”.

One of the more favorable options is paid for add-on services that deliver a premium service not found elsewhere. Some of our readers suggest “premium services like voice calling and video”. There could be a number of add-on services that meet a need on iOS and Android, but the real challenge is getting these smartphone users to pay for them. We have until September for the end of summer and this is the deadline set by BlackBerry for the app to launch.

How do you think BlackBerry will create revenue from BBM for Android and iPhone, also do you think paid add-ons would be welcome?

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