Carmakers are always looking for the best way to help sell their new vehicles, and the best way for them to do that is with a clever advertising campaign. We’ve seen so many over the years, with most of them being very strange in how they try to bring that new model across, which is a little like the latest 2014 Lexus IS commercial.
When you first view the new ad you will be a little confused, but after reading the title of the video commercial and then watching it all the way through, we can see where they are coming from, as what better way to help describe the meticulousness of 2014 Lexus IS than comparing it to a couple of ballerinas.
While they may be slim, they are the best example of precession and power, something the new 2014 Lexus IS with F-Sport pack has in abundance. It does seem as though the marketing company in charge of the new Lexus has a love for ballerina dancing, as the previous ad had one dancing around the vehicle as well.
Speaking of that F-Sport pack, Toyota’s aim is to bring this sportier version to the younger market, as it is the perfect way for them to enter the luxury market, although it will be in the entry-level segment. Having said that, what better way to own your own luxury vehicle than with the 2014 Lexus IS with F-Sport pack, as it oozes, comfort, style and power.
The front end has an aggressive look, and while some of you will love the front grille, others will not because it can be a little over the top for some, as it is a bit on the large side, which makes the headlights look small.
If you are still sitting on the fence, then maybe these two other commercials will help persuade you, although they do seem a bit weird for a car ad.
Also See: Lexus LC 500 release date imminent