GTA V publisher doesn’t want used game punishment

By Alan Ng - May 31, 2013

It looks as if the confusion regarding Microsoft’s used game policies for the Xbox One is getting everyone talking, not only just worried consumers, but also execs within the gaming industry. Take Two CEO Strass Zelnick has given a recent interview, where he has spoken about the lingering issue and his own opinion on a better approach to pleasing consumers.

Take-Two are set for a very exciting end of 2013, with almost the entire gaming community set on picking up Rockstar’s GTA V, which will release on September 17. The possibility of used-game fees on the Xbox One has become a massive talking point since Microsoft’s Xbox One event, with the company hopefully planning to set the record straight once and for all at E3.

Meanwhile, Take Two CEO’s has been speaking at the Cowen Technology, Media, and Telecom Conference and believes that consumers ‘shouldn’t be punished’ for choosing to purchase second hand games. Instead, he thinks that the key to keeping consumers engaged in a new product is to release effective DLC, which will convince them that trading in isn’t the best option.

At the same time, he thinks that if Microsoft really has this plan in place for used-game fees, then Take-Two deserve a slice of the action as well. In a very interesting quote to pick out, he is what he told the audience:

“There’s no question that if Microsoft has figured out a way to tax used games, then we should get paid, too. It’s hard to imagine why they should and we shouldn’t.”

You can agree that Take-Two are well within their rights to say something like that, especially if Microsoft are planning to shake-up the used-game industry by following through with plans for a separate fee. We do like the idea of releasing effective DLC as well after release, which so many developers fail to deliver on.

How many times have you bought a game, finished it, looked to see what DLC is on the way after release but eventually traded it in after becoming bored? It is this aspect which Take-Two seems keen to improve on, rather than just alienate consumers completely with limitations.

What do you think of the CEO of Take Two’s comments? It is going to be a very interesting E3 2013 when Microsoft take to the stage for their next Xbox One showing.

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Also See: GTA Online Halloween update 2017 with Vigilante price

  • iisbutton .

    With an unprecedented amount of buzz, hype and anticipation for a game (or any piece of media, for that matter), google and bing searches for “gta v” usually turn up some nonsensical article riddled with regurgitated morsels of news and a deluge of uninformed opinions. Shameless titles to draw attention: “top ten reasons gta will blah blah blah…”

    It’s refreshing to read an article that tackles what may be the biggest of issues facing the economy of the industry and how the next generation of consoles will fit in to that complicated equation.

    TK2’s stance on making great games and continually supporting them via great DLC has set a certain standard. Whether the rest of the industry decides to follow suit or embrace short term gain with mediocre titles and earn “used game tax” from, well, used games remains to be seen.

    one thing to consider: Not everyone makes games like TK2. With little exception (MLB 2k13, I’m looking at you) their big blockbusters are just that. It’s a bit tough to ask everyone to make masterpieces like Borderlands2 and the GTA franchise

    Looking forward to this next year of gaming. Thanks for your informative article!

    • I agree, I searh for gta v news like 5-6 times a day xD I’m so obsessed with it and all I get is “news” that are just random bs.

      • Ace Marlow

        So did I, but now I use google alerts to fill me in as it happens.