Future Surface Pro success hinges on Windows 9, maybe

By Peter Chubb - Mar 15, 2013

It seems strange how there is a surge in tablet sales and Microsoft is unable to capitalize on it. The Surface RT has sold just over a million and around 400,000 Surface Pro devices since launch, and while many of you will say that these are not true tablets, they are the closest Microsoft has.

These sales figures have yet to be made official, but they should be made public soon. There are several factors as to these poor sales, and one of them could be because people are a little confused as to what the Surface Pro is ever since the release of the RT.

There was a lot of confusion with this product, with many of us wondering what Microsoft were up too, it’s like they love throwing money into bad ideas such as the Zune.

Microsoft’s Surface Pro is a far better device but it still has an identity crisis because it’s neither a laptop nor tablet, yet it runs on Windows 8. Here lies a far deeper problem because this version of Microsoft’s desktop OS is not the best and some people would have you believe that this is letting the Pro down, but would you agree?

We would have to assume that any future Surface Pro products would come with Windows 9, but considering the next version of the OS is a few years away one has to wonder if Microsoft’s tablet come ultrabook will still be around?

If they wanted to copy the success that Apple has had with iOS and Google with Android, then surely they would have been far better to work on an improved version of Windows Phone but for a tablets instead?

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Also See: Could Microsoft’s Folding Tablet be the gadget of 2018?

  • Arvin

    I own a Surface Pro and love it. Windows 8 is so good, I am going to buy an All-in-One Touch Desktop for my home and one for my office.

  • npco543

    Yea, as far as I remember, the Zune was a popular product, as media players go.

    As for why the Surface is failing to sell in appreciable numbers, I suspect it comes down to price. Most criticism of Windows 8 surrounds the forcing of Metro on desktop systems. I’ve upgraded several of my desktops to 8, and Metro is simply ill-suited to a mouse/keyboard driven desktop system.

    On a tablet like the Surface, however, Metro is a good fit. The problem, as I see it, is that the Surface is too limited to justify the price. Compound that with absurdly overpriced accessories ($120 for a keyboard) and it’s just too easy to choose a comparable, if not higher, spec Ultrabook for about 1/2 the price. It really needs to come in at $600 to $700 *including* a keyboard cover for it to be a compelling purchase. Worst part is that there’s likely enough profit margin in it to do that, but Microsoft is just being too arrogant demanding higher profit margins than even Apple.

  • …and WHY was Zune a BAD idea?!?!?! =