Microsoft’s Surface Pro marketing tactics nothing new

By Peter Chubb - Feb 27, 2013

The launch of the Surface Pro did not go to plan because Microsoft had to cancel their big launch event on Friday, ahead of a midnight release because of the poor weather conditions in NYC. However, this has not stopped the device from proving very popular, as there have been reports over the weekend that the Pro has sold out in many locations.

Microsoft would have you believe that the reason for low or no stock at all is because of how popular the tablet come ultrabook is, but there’s far more to it than that, well according to a recent news report that has been looking more closely at this. There have been suggestions that Microsoft didn’t supply enough stock in the first place, which could make the Pro seem far more popular than it is.

These marketing tactics are nothing new because many companies have employed the same sort of practices in the past, with Apple and Nintendo being just two of them. To you and I this is considered unfair, but it does help promote a device, just like the original Wii back in 2006.

We’re hearing several stories where some retail stores had very limited stock of the Surface Pro, but in some cases they had none at all, which seems strange considering how long they have had to prepare for launch day.

What’s the reason for the low stock? Okay, so these retail outlets could be victim of the same stock confusion as the Nexus 4, but then again that was very different because Google and LG had to liaise with each other, whereas Microsoft does not have that issue. While Microsoft would have you believe that they are working on the lack of supply problems, we’re more inclined to say that this was all part of their plan.

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